The Pleasures tie-up may have been a surprise to traditional soccer fans, but it was by no means an accident. AC Milan has pursued a number of partnerships — including tapping Off-White as its official “style and culture curator” — since its $1.2 billion acquisition by US investment firm RedBird Capital Partners in August 2022. AC Milan’s infiltration of fashion has gone further than any soccer team before, even France’s Paris Saint-Germain (PSG), which not so long ago was the favored sports collaborator of brands like Dior, Stüssy and Jordan. This gray varsity with Off White and AC Milan branding is sold out. Courtesy AC MilanUnlike PSG, AC Milan does not have the same kind of international stardom in its squad that automatically comes with cultural caché.

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Persons: Kylie Jenner, Ib Kamara, ”, Germain, Stüssy, Lionel Messi, Neymar Jr, Kylian, Lauren Cochrane, “ It’s Organizations: The, Fashion, CNN, Milan, Napoli, Milanese, Los, Vogue Italia, RedBird Capital Partners, Saint, PSG, Dior, White, Milan AC Milan’s, Puma, Guardian Locations: Los Angeles, thoughtfully, Jordan, Italy